Work / evidence
Selected work
Selected work, decisions and observable outcomes.
Client projects and concept work are labelled clearly, with decisions, outcome boundaries and feedback status attached to every case.
Find relevant evidence
Filter by the problem you need to solve.
Every card links to the problem, decisions, delivery, outcome boundaries and feedback status.
4 projects shown
Client project, Marketplace, UX/UI
Farmia
A multi-role farm-to-door marketplace needed one clear order story for buyers, vendors and fulfilment.
Qualitative outcome, clearer journeys and role ownership Client testimonial, pending approval
Client project, E-commerce, WordPress
Succora
Product education, delivery expectations and post-purchase care needed to work as one confidence system.
Process evidence, product-to-care content system Client testimonial, pending approval
Client redesigns, Clinic, UX/UI
Clinic experience systems
Daily Skin Clinic and Forma Clinics were redesigned around treatment confidence, responsive clarity and enquiry intent.
Redesign evidence, trust-led treatment journeys Two client testimonials, pending approval
Concept work, Hospitality, UX/UI
Kabayan Hotel
A booking-first redesign concept organizes rooms, local relevance and arrival information around faster decisions.
Concept evidence, booking-first structure Concept case, no client testimonial claimed
Editorial visual
The visual system supports the evidence; it does not replace it.
Case-study labels, decision context and outcome boundaries remain primary. The image adds visual rhythm without becoming proof.
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