Process / delivery
Fewer handoffs. Visible decisions.
A clear process with no hidden stage between design and launch.
Four approval points keep the strategy, interface and implementation aligned while making scope, feedback and ownership visible.
The four phases
Each stage closes a different kind of risk.
The next phase starts after the current direction is reviewed and approved.
Diagnose
Audit what is happening, for whom and why. Define goals, constraints and credible success measures.
Approval: strategy directionStructure
Shape the sitemap, journeys, content hierarchy and wireframes around what users must understand and do.
Approval: UX structureDesign & build
Create the interface system, responsive pages and production implementation with visible review checkpoints.
Approval: design/build reviewValidate & launch
Test accessibility, performance, analytics, editor usability and real-device behavior before go-live.
Approval: launchCommunication standard
Fewer meetings. Better decisions.
On the client side
- One main decision-maker
- Consolidated feedback in one agreed place
- Timely access to content, data and stakeholders
- Approval at scheduled checkpoints
From me
- One weekly written update
- Decisions documented with reason and date
- Risks raised before they become delays
- Clear handover, training and launch checklist
Scope and changes
New information is normal. Invisible scope growth is not.
Clarify
We identify whether a request corrects the agreed solution or adds a new outcome.
Estimate
Material changes receive a written impact on time, cost and dependent work.
Decide
You approve the change, defer it to a later phase or keep the original scope.
Editorial visual
The work moves in sequence, not silos.
Structure, interface and implementation stay connected through shared approvals, documented constraints and one accountable path.
Ready for a project with visible ownership?
Start with the business problem, not a page count.